Twenty years building and running B2B SaaS — Customer Success to Product to CPO, COO, and CEO. Today I'm building applied AI at Brandstak, hands on the code, not just the strategy.
Arjun Dutt is a senior B2B SaaS operator with 20 years building and running technology companies — across Customer Success, Product Strategy, CPO, COO, and CEO seats. Today he's hands-on with applied AI: as Co-Founder & CEO of Brandstak, he writes and ships AI that solves operating problems — rather than bolting AI features onto a product.
At SAP Fieldglass he was employee #27 through 500+ as the company scaled to a category leader and a $1.1B+ acquisition by SAP in 2014. He then led Semantify — the first AI-powered enterprise search engine for global banking — as SVP Product then CEO, building a 26-patent portfolio before its acquisition by the largest bank in the Middle East. As COO/CPO at Purchasing Platform, he led the PLG transformation that scaled GMV from $11M to $50M in 24 months — driving a follow-on A-1 and setting up a $10M+ Series B.
At Brandstak, an AI-native retail-intelligence platform for retailers doing $100M–$1B in annual revenue, Arjun built the go-to-market engine end-to-end. The platform has identified $250M+ in margin and revenue-recovery opportunities across enterprise engagements, each delivered in weeks.
Making AI pay off takes three things at once: the AI itself, product judgment, and the operating muscle to get it into production.
Applied AI for the business — AI that does the operational work, not a feature tacked on to demo well. At Brandstak I built the GTM engine, backed by a 26-patent AI heritage.
The CPO/COO reps that build the systems that scale: PLG engines, customer success from 0 → 1, and operating frameworks that tie product usage to revenue. Proven — $11M → $50M GMV and 10× MAU.
Twenty years from employee #27 to CEO. A $1.1B SAP exit, services-to-SaaS pivots, international expansion, and the team-building that scales an org from 27 to 500+.
CS → product → CPO/COO → CEO → applied AI
Co-founded an AI-native retail-intelligence platform that helps retailers doing $100M–$1B in annual revenue recover the margin lost to markdowns, stockouts, and returns — using AI trained on retail transactions and events, not language. Built and run the go-to-market engine hands-on.
Brought in by the board right after its Series A to lead a product-led-growth transformation across product and operations at a stalled B2B procurement platform. Rebuilt the engineering org onshore, modernized the platform, and stood up the company's first customer success function — a turnaround that drove a follow-on A-1 and set up a $10M+ Series B.
Led product, then the company as CEO, at the first AI-powered enterprise search engine for global banking. Drove the AI/ML product roadmap, converted installed software to cloud SaaS, and led the company through to acquisition.
Employee #27 through 500+ as the contingent-workforce procurement leader scaled to a category leader and a $1.1B+ acquisition by SAP in 2014. Helped build the global customer success organization from the ground up, and created the data-driven frameworks that drove new revenue; served on the merger team.
Early-stage B2B SaaS investing (Procure-tech, Fin-tech, Travel) and fractional CPO / GTM advisory to seed-stage startups.
"Without a doubt one of the most prolific operators I've ever worked with. He leads from the trenches and gets into the data and analysis like I've never seen. I proudly recommend him for executive leadership."
"Arjun is a man of singular vision. If you work with him, you'll have access to someone who can distill the important parts of varying, disparate responsibilities into a workable plan."
"He identifies root causes quickly and proposes solutions grounded in deep understanding. Clients seek Arjun as the expert go-to person — his capabilities far exceed his formal years of experience."
"A consummate professional whose detail-oriented, strategic approach has earned great respect from partners, customers, and colleagues. I've always admired the tenacity and zeal he brings to his work."
I help B2B SaaS companies find where AI pays off — then build it. As an operator, on a board, or advising. If that's what you're working on, let's talk.